Zalando, one of Europe’s largest online shops, celebrates the diversity of styles, views, and personalities in its recently-launched Fall/Winter 2019 campaign, titled “Free to be”.
The retailer has enlisted a diverse cast of individuals who have overcome though challenges over the years to star in the campaign film, including Gurl Power activist Adwoa Aboah, fashion icon Rain Dove, who has redefined gender norms, plus-size model Felicity Hayward, who used rejection to empower her to redefine body norms, South African dancer Leroy Mokgatle, who challenged and overcame the traditional ballet physique, and Alice Hurel, who overcame her insecurities about alopecia growing up to redefine and own her beauty.
“Out of the dark you are a light. You are the world. Go set it alight. If they say you’re too big, show them how big you can be. You feel alone. Let’s be alone together. Because when you stand, we stand with you. You are not just enough, you are much, much more. Free to be yourself, always. Find what your style is all about,” the voiceover says on the 60-second spot, adding the tagline “Zalando. Free to be”.
The soundtrack music is “She’s My Sunshine” by LA-born pop artist Celeste, from her 2019 album “She’s My Sunshine”.