Pandora encourages you to celebrate your mother, this Mother’s Day, with stunning, hand-finished PANDORA jewellery from the brand’s new Mother’s Day collection.
The label has released a series of ads showcasing various sides of a mom, from the fun-loving nature to her loyalty and strenght. One of them, scored by “Everything to me” by The Liza Colby Sound, features a teenage boy who’s staining his mother’s white shirt while putting his finger into a chocolate cream she had prepared for a cake.
After a second of looking into each other’s eyes, the woman proves she is spirited and hilarious and willing to play as she throws some flour at him and then some cream.
Pieces from the Mother’s Day collection are then showcased at the end of the spot.
In a campaign launched earlier this year, the jewelry brand has also promoted its new Shine Collection, which features jewelry staples crafted in 18k gold-plated sterling silver and made its debut at an exclusive launch party on March 14th in New York City.