Xbox presents the XBox One X as “the world’s most powerful console” in its “Feel True Power” commercial.
The ad, soundtracked by Kanie West’s 2010 single “Power” (from his fifth studio album, “My Beautiful Dark Twisted Fantasy”), features clips of gameplay footage from a variety of games, like Halo Wars 2, Middle-Earth: Shadow of War, and others, alternating with images of several persons who are using the XBox One X and experience “true awe”, “true excitement”, “true fear”, “true passion”, “true 4K”, and, finally, “true power”. Some of the most important Xbox One X titles that will be available upon the console’s release like Forza Motorsport 7, Assassin’s Creed Origins, and Cuphead, are also shown off.
According to Xbox, Xbox One X, with “40% more power than any other console “, allows you to experience immersive true 4K gaming and also works with all your Xbox One games and accessories as well as Xbox Live, the most advanced multiplayer network, giving you more ways to play. “Blockbuster titles look great, run smoothly, and load quickly even on a 1080p screen.” – also states the video gaming brand created and owned by Microsoft.
The spot debuted during the Walking Dead season premiere and also ran during the Atlanta Falcons vs. New England Patriots NFL game on Sunday Night Football.
The Xbox One X, set to hit retail stores on November 7, is currently available for pre-order for $499.