New Balance showcases, in its latest ad, the 574 Classic Pastel Pack, a fresh take on a classic.
The 30-second spot, set to the rhythms of “Look… No Fingerprints!” by Holland-born singer Solex, from her 2001 album, “Low Kick and Hard Bop”, presents the new range as “vibrant”, “unique”, “independent”, and “iconic”.
The 574 collection for women includes a range of special-edition sneaker, like the 574 Serpent Luxe ($89.99), which maintains all the features of the original and adds an eye-catching synthetic suede and mesh upper in contrast colors and serpent details around the collar, and is available in beige, dusted peach, black and silver mint, 574 Glitter Punk ($89.99), which features a synthetic leather upper accented with a metallic ‘N’ logo and Achilles collar and a shimmering, ribbed heel stabilizer, and is available in Metallic Gold and Metallic Silver with Grey, 574 Core ($79.99), which “delivers a retro silhouette in a lightweight, flexible shoe that stands up to anything your day throws at you”, and is available in Seafoam with Overcast and Faded Rose with Overcast, 574 Gold Dip ($79.99), which features a synthetic leather upper accented with shimmering metallic accents on the heel, as if the shoe has been dipped in liquid gold, and is available in Slate with Metallic Gold and Black with Metallic Gold, and others.
The 574 collection includes new special-edition sneakers for men, as well, with prices ranging from $79.99 to $99.99.
