Magnum has teamed up with up-and-coming singer and songwriter Naomi Lareine to star in a new commercial for the Magnum Double Gold Caramel Billionaire.
The Swiss artist is featured in a 30-second ad, which features her enjoying the brand’s new ice cream, a biscuit-flavored ice cream swirled with pecan-flavored ice cream covered in salted caramel sauce and a coating of gold-colored “Caramel Doré” chocolate and crispy biscuit pieces.
Serving as soundtrack is Naomi’s new song “Limitless,” composed for the Magnum campaign, in which she calls on people to stand by themselves and not to set themselves limits out of fear of being judged by others, but to live out their own personality.
“Even if restrictions determine the lives of many people, they should try to treat themselves to small moments of happiness and enjoyment in order not only to exist, but to really live,” Naomi said in an interview for the ice cream brand.
