boohoo.com has released a new advert, featuring the boohooMAN summer 2 collection.
The 30-second spot, highlighting that “It’s time to enjoy summer and #BeTheMAN of the party hard”, shows several guys sporting items from the new collection on various occasions, during the day, at the pool, but also at night, in a club. Among the showcased pieces there are the Basic Crew Neck T Shirt (£2 – reduced from £4), the Oversized Tank Pink T-Shirt (£4 – reduced from £8), the Navy Hawaian Print Short Sleeve Shirt (£12), the Distressed Bleach Wash Denim Jacket (£15 – reduced from £30), the Distressed Denim Shorts (£11 – reduced from £22), the Nirvana License Band Sleevless T Shirt (£7 – reduced from £14), Tie Dye Jersey Shorts (£7.5 – reduced from £15), the Skinny Fit Black Denim Shorts in Long Length (£9 – reduced from £18), and others.
The song used in the ad is “I Don’t Wanna Go Home” by Dutch electronic dance producer Oliver Heldens, released earlier this year.
