Legendary Scotch whisky maker Glenmorangie promotes its Original Highland Single Malt Scotch in a new advert.
The spot features a young couple on a date, playing pinball and drinking Glenmorangie, while in the background the song “Cold Little Heart” by Michael Kiwanuka is playing.
The track, included on the musician’s 2016 album “Love and Hate”, is available for purchase on Amazon for $1.29.
The advert is complemented by a series of stills shot by British fashion photographer Miles Aldridge, who also worked with the brand in 2020. The collection of images includes six scenes that capture magical moments of pure pleasure, peaceful relaxation, or individual indulgence. Fans will also notice the label’s playful giraffe motif.
The campaign, which carries the tagline “It’s kind of delicious and wonderful”, promotes the Glenmorangie Original 10-Year-Old, Lasanta 12-Year-Old, and the Quinta Ruban 14-Year-Old.
To celebrate the launch of his campaign, Glenmorangie has opened an immersive pop-up phone box called the Wonder Hotline, where – from 15 to 19 November – will have the opportunity to call the Glenmorangie virtuosos and get drink tokens, local bar recommendations, cocktail samples and a series of collectible mantra cards.