Reebok PerfectNever Commercial 2016 – Ronda Rousey
Reebok brings in Ronda Rousey in its latest commercial, released with the hashtag #PerfectNever.
In the 30-second spot, the UFC fighter is featured leaving a photo shoot studio while wearing a plunging neckline dress and removing her hairpiece and her makeup until the natural Ronda, with her Reebok gear on, shows up.
In the background, her voice can be heard talking about the ideal of perfection: “Here’s a thing about being perfect. Perfect never gets truly tested. Perfect never gets to silence his critics. Perfect never gets a shot at redemption. So ya, I’m fine with not being perfect”.
The final onscreen line is the brand’s slogan: “Reebok – Be more human”.
