“There can be no better Festival than making everything a Festival. Festivalize your Summer!” – This is Pepsi Max’s slogan for their new ad campaign, released with the hashtag #MAXSummer.
The 60-second spot encourages viewers to festivalize their ride, their garden, their walk with the dog, their room, their pool, their bike, their arrival at the hotel, their kisses and their summer.
The final onscreen lines are “Maximum Summer, Maximum Taste” and “Pepsi Max. maximum taste – no sugar”.