Volkswagen’s latest ad for the T-Cross shines a spotlight on how this vehicle seamlessly integrates into everyday family life as a dependable partner. Titled “Function follows life,” the commercial captures the heartwarming journey of a young girl who’s passionate about playing the drums and her father’s thoughtful surprise that showcases the T-Cross’s practicality.
The commercial opens with a young girl who has an incredible talent and passion for playing the drums. Her enthusiasm knows no bounds, and she’s not one to let circumstances hold her back. She beats out captivating rhythms on all kinds of everyday objects, turning pots and pans into makeshift drums, utilizing pieces of furniture in her room, and even expanding her repertoire to more unconventional “instruments.” Her creative spirit and unbridled energy are on full display as she practices her drumming wherever she goes.
But it’s clear that her makeshift instruments can only take her so far, and her father takes notice. Recognizing her dedication and talent, he decides it’s time for her to have a real drum kit to unleash her musical potential. Here’s where the Volkswagen T-Cross steps into the story as the perfect accomplice.
In a heartwarming surprise, the father unveils a full set of drums for his daughter. What makes this moment even more touching is the way he has transported the drum kit – it’s neatly and conveniently tucked into the T-Cross’s spacious cargo area. The T-Cross provides ample room for all the drums, cymbals, and hardware, showcasing its practicality and versatility.
The daughter, overwhelmed with joy and gratitude, rushes to hug her father to express her heartfelt thanks. It’s a moment that beautifully captures the essence of “Function follows life.” The T-Cross isn’t just a car; it’s an integral part of the family’s life, supporting their passions and making everyday life more enjoyable.
As the commercial concludes, an onscreen message reinforces the theme: “Function follows life.” This succinct phrase encapsulates the essence of the T-Cross – it’s designed to fit seamlessly into your life, catering to your needs and enhancing your experiences and, whether you’re pursuing your passions or simply going about your day, the T-Cross is ready to be your reliable partner in all of life’s adventures.
