Transitions urges you to “Defy the Bright” in its latest commercial, for Transitions XTRActive new generation lenses.
The 15-second spot highlights that these sunglasses are darkest in hot temperatures, and in the car and offer the best blue light protection indoors.
Set to the tune of “Lighthouse” by Juliette Irons, the commercial ends with an onscreen line urging viewers to ask for Transitions at Essilor Experts nearby.
Recommended for wearers who are very light sensitive or frequently exposed to bright light, Transitions XTRActive new generation lenses deliver the best extra darkness and the best extra light protection from intense light indoors and outdoors, even in the car.
Transitions Optical, the leading provider of plastic photochromic (adaptive) lenses to optical manufacturers worldwide, was the first to successfully manufacture and commercialize plastic adaptive lenses in 1990. The brand offers various products, setting new standards of advanced performance to provide ever increasing visual comfort and UV protection. In the past, it has also promoted its Light Intelligent Lenses, Transitions Signature GEN8 lenses, the range of Transitions XTRActive style mirror lenses, available in six bold colors, and more.
