Schwarzkopf UK advertises its Live Colour range in a brand new campaign that aims to “raise awareness that experimenting and playing with colour will make you feel free, fabulous and one of a kind”.
The inclusive campaign, which spans all ages and ethnicities, features six influencers who embody the brand’s ethos, including Simone Powderly, Charli Howard, Irena Drezi, Mickey Monroe, Charlotte Hole, and Eimear Varian Barry to showcase the permanent and semi-permanent shades available in the Live Colour line-up.
Onscreen lines, which aim to illustrate the colours of their hair, as well as their unique personalities, read “I am no shrinking violet,” “I am… rockin’ the blues,” “I am… a wild rose,” “I am… embracing my dark side,” “I am… always on fire,” and “I am… shaking up silver”.
The soundtrack is the 2018 single “Woman” by British singer-songwriter Adreya Triana.
“Generation Colour is a celebration of feeling empowered inside and out, no matter what age, background, body shape or hair type you are, there has never been a better time to express yourself through colour. Everyone gets to be the best, boldest and brightest version of themselves,” Lyndell Mansfield, Schwarzkopf LIVE Ambassador, who worked with the six ladies to style their fresh new colour, said in a press statement.