T-Mobile celebrates its status as Quibi’s exclusive wireless partner with a new commercial, informing people that T-Mobile includes Quibi at no extra charge with eligible plans.
The 30-second spot opens with Anthony Anderson video calling his mother, willing to make sure she’s getting her exercise.
Her answer (“Of course I am. We have Quibi included in our T-Mobile plan”) surprises him a bit, but he soon gets to find out one detail he might not have wanted to. Asked how that helps her exercise, Anthony’s mom says she walks into the kitchen and watch Chrissy Teigen and later rushes upstairs to watch Idris Elba. “Mama, it’s only exercise if you get your heart rate up,” Anthony tells her, which makes his mom exclaim that Idris Elba gets her heart rate way up.
The commercial ends with the voiceover urging viewers to watch quick bite shows from today’s biggest stars and adding the tagline “Now when you Quibi with us you get Quibi on us only at T-Mobile”. The song playing at the end is Etta James’ 1967 single “Tell Mama”, from her seventh studio album of the same name.
The carrier’s offer, available for a limited time (until July 7, 2020), includes free Quibi and Netflix for one year, with 2+ qualifying lines. Customers can redeem at T-Mobile’s website by July 7, 2020 at 11:59 p.m. PT to receive free year of Quibi 1-screen service (up to $4.99/month value) and Netflix Basic (1-screen, up to $8.99/month value) while they maintain 2+ qualifying lines in good standing. For more information, you are advised to check the company’s website.
In the past weeks, Quibi, which launched on April 6, dropped trailers for specific shows and movies, including “Elba vs.
Rock,” a stunt car series which sees the award-winning actor Idris Elba and renowned rally car driver Ken Block in the “ultimate crash course,” challenging each other to automobile skill tests, the “SKRRT With Offset” car series, hosted by Migos member Kiari “Offset” Cephus, the survival thriller Survive starring Sophie Turner, the horror thriller The Stranger, the comedy Dummy, starring Anna Kendrick, and more.
Designed to be viewed on mobile devices with content that can be consumed in 10 minutes or less, Quibi is available with a two-tier pricing system – $4.99 with ads and $7.99 without ads.
The entertainment platform (created by Jeffrey Katzenberg and Meg Whitman), whose name comes from “quick bites,” made its commercial debut with a 30-second Super Bowl commercial right after the kickoff.