SodaStream has launched a new campaign, titled “Push For Better”, to highlight that “Sparkling Water Is What You Make It”.
The 30-second ad features a woman who uses her SodaStream to make sparkling water and starts dancing, glass in her hand, to the rhythms of Lizzo’s 2017 single Water Me.
“Sparkling water is what you make it,” the voiceover says at the end of the spot, which also sees the woman’s performance being praised with a round of applause by her two daughters, who are sitting at the kitchen table.
“Water Me”, included on Lizzo’s 2019 album “Cuz I Love You,” is available for purchase on Amazon for $1.29.
Over the years, the Israel-based manufacturing company has enlisted several celebrities to star in its ad campaigns. Among them are Scarlett Johansson, who quit her ambassador role with Oxfam after the charity criticized her for appearing in a SodaStream commercial, Kristian Nairn of “Game of Thrones”, Mayim Bialik of “The Big Bang Theory”, Sarah Catherine Hook and Icelandic strongman and actor Hafthor Bjornsson (aka “The Mountain”), who starred in the controversial “Time for a Change” commercial, which took a jab at Coca Cola’s iconic 1971 commercial “Hilltop”, Bill Nye, who starred in the brand’s 2020 Super Bowl commercial, Michael Buble, who promotes the bubly drops, and Snoop Dogg, who stars in a campaign that encourages consumers to reduce single-use plastic waste.
Consumers can easily make flavored sparkling water by using a SodaStream Sparkling Water Maker to turn flat water into sparkling water at the touch of a button and then add in bubly drops. Bubly drops for SodaStream are available for purchase at SodaStream.com, Amazon, and other online retailers and will continue to roll out to multiple brick-and-mortar retailers in the future, at a suggested retail price of $5.99 per bottle.
SodaStream is available for purchase at several retailers, including Bed Bath & Beyond, Target, Staples, Williams Sonoma and Amazon.