UK’s leading bed specialist, Dreams, urges people, in its Christmas advert, to #FallBackInLove with bed and replace their mattress every eight years.
The spot, aiming to highlight there is a connection between healthy sleep and healthy relationships, features a young couple who grow apart in time, getting to the point where they sleep in different rooms. After changing their mattress, though, they rediscover the joy of a good night’s sleep and of falling asleep together.
“It’s not you, it’s your old mattress. At Dreams, our experts recommend you replace yours every eight years. To help you remember, ours come with a delivered on date. Replace every eight and fall back in love with bed. That’s what dreams are made of.” – a voiceover says at the end of the advert.
The song playing in the background is a cover version of Paolo Nutini’s “Last Request”, performed by Amber Leigh Irish, which will be released as a charity single, with all the proceeds donated to The Fostering Network.