Ride-hailing company Lyft announces its entry on the Vancouver market in a commercial delivering the message that rain checks can take a rain check.
The 30-second ad depicts a variety of situations that people often find themselves in on a rainy day, such as getting soaked, having their paper bag falling to the ground, walking against the wind, and more. “Rain days: 161. Lyft rides: 24/7” onscreen lines read toward the end of the commercial, which is scored by Lesley Gore’s 1965 popular song “Sunshine, Lollipops and Rainbows,” originally released on her 1963 album, “Lesley Gore Sings of Mixed-Up Hearts”.
Earlier this year, in August, Lyft, which was founded in the U.S. in 2012 and was already operating in Toronto and Ottawa, announced its intention to operate in Vancouver before the end of this year. Vancouver is imposing a 30-cent pick-up and 30-cent drop-off fee for ride-hailing in the city, but people have no problem with paying these fees according to local media.
“British Colombians have been asking and waiting for these services after more than five years of delay by the former government,” Transportation Minister Claire Trevena said back in July, adding “We took action to allow for the services people want and we’re delivering on that promise. Our plan has made it possible for ride-hailing companies to apply to enter the market this fall”.
