Zalando, one of Europe’s largest online shops, has teamed up with a squad of athletic women to showcase the Under Armour x Zalando new collection, described as “perfect for every stage of your workout, from preparation to cool-down”.
The spot, released with the #SHEPWR hashtag, features several groups of women as they train together, motivate and encourage each other, and push beyond the limits of their workouts.
Serving as soundtrack is “Push It To The LImit” by Mad Circuit.
“#SHEPWR isn’t just a mood, it’s a movement,” the fashion retailer says, highlighting that, “whether you’re at the gym, running through the streets, or taking part in a particularly intense class, it’s easier to raise the bar when you’re not alone.”