Michelin has released a new commercial to celebrate its commitment to opening new ways for a better life in motion for everyone.
The spot, part of the brand’s “Motion For Life” campaign, features a diverse cast of people traveling around the world, as well as various vehicles, with a focus on the wheels, while in the background the song “Galvanize” by The Chemical Brothers, featuring vocals by American rapper Q-Tip, plays.
The track, included on the British electronic music duo’s “Push the Button” album, is available for purchase on Amazon for $1.29.
Michelin believes that we live better when we are in motion: we grow, we discover, we work, we learn, we meet, we make progress in our life and explains that this is why Michelin will always keep innovating, all around the world, to make our lives in motion more enjoyable, reliable and sustainable.