Revlon promotes in its latest commercial, starring the brand’s newest ambassadors, Revlon ColorStay Makeup, ranked “America’s #1 longwear foundation, with a mess-free pump and SPF protection”.
The spot features models Ashley Graham, Adwoa Aboah, Imaan Hammam, Raquel Zimmerman, and Rina Fukushi trying out the 24-hour life-proof makeup, while dancing in front of the camera, in order to illustrate the variety of shades for every skin tone and type (the foundation is available in 35 shades for combination/oily skin and normal/dry skin).
The song used in the ad is “Last Forever” by Los Angeles-based electronic music duo Oliver, featuring Sam Sparro, from the band’s debut studio album, “Full Circle”, released in August 2017.
Revlon ColorStay Makeup features a “comfortable, lightweight formula for all skin types” and provides, according to the manufacturer, “flawless coverage that lasts up to 24 hours”. It is available for purchase at CVS Pharmacy, Target, Ultra Beauty, Walmart, Walgreens, and other retailers.
Earlier this year, on January 9, the beauty brand announced Gal Gadot as new Global Brand Ambassador. The Wonder Woman star will front the Live Boldy campaign, aimed at inspiring women “to express themselves with passion, optimism, strength and style”. She will be joined by four additional brand ambassadors that will also be featured as part of the Revlon’s Live Boldly campaign.