HASK Beauty urges women to be kind to their hair in its latest ad running in the UK.
The spot features a diverse cast of women with different types of hair, who – after damaging their hair in various ways, by using hair straightener, curler, brushing it heavily and more – discover HASK shampoos and treatments and get a nourished hair.
“Hair works hard, Be Kind to it with the nourishing formulas in Hask shampoos and treatments,” the voiceover says at the end of the advert, which is scored by a song whose lyrics include “Why do you treat me so wrong? You could treat me so right. Why?”.
The brand’s new multi-market campaign also runs in the U.S., Canada, and Australia, across multiple channels.
HASK products are available for purchase at Amazon, CVS, Target, Ulta, Walgreens & Walmart, and other fine retailers worldwide. Prices range from $2.99 to $8.99.