Spiked seltzer brand White Claw continues its first global ad campaign, titled “Let’s White Claw,” with a new installment.
The spot features a group of friends playing volleyball and dancing on the beach, at night, while in the background the song “Join the Club” by Hockey Dad plays.
Other ads in the campaign feature a curly-haired young woman roller-skating into a convenience store for a pack of the beverage and people skateboarding in a pool of balloons and sitting around a house party.
Chief marketing officer White Claw Hard Seltzer, USA, John Shea said in a press statement that the brand “pulled in a diverse group of creators, from across the country and around the world, to capture those moments in a way that feels real”. “There’s no casts, just real people. There’s no sets, just real locations. … We drop the audience right into the heart of the feeling. But it’s not about the story, the narrative, there’s no before or after, no ending, no punch line, just these moments of pure fun, captured in a way that makes you want to be there,” he said.
In 2019, comedian Trevor Wallace christened the season “White Claw summer 2019, baby!” in a video that gained millions of views.
Throughout the rest of this year, White Claw will partner with new creators from across the country and around the world to refresh content.
According to the brand, White Claw is crafted using the proprietary BrewPure process, is gluten free, has 100 calories and 5% alcohol, per 12 fl oz. and is available in a variety of natural fruit flavors.