Chanel continues its ad campaign promoting the Camélia fine jewelry collection, with a new spot.
Titled “The Bath”, the ad features a woman in a bathtub making a sign to her boyfriend, who’s sitting on the edge of the bathtub, to get closer so that she could whisper something to him and then dragging him by the tie into the bathtub, while in the background Die Zauberflote (The Magic Flute), K. 620, Act II: Der Holle Rache… (Queen of the Night) as performed by Donna Robin is playing.
The campaign debuted online last week with a spot titled “The Swim”, which featured a woman donning a black lace dress and pieces from the Camélia collection in a pool. Other spots have been released featuring the same woman at the steering wheel of a car stopped by a police officer and cropping the hedges in a garden.
The Camélia collection, which is, according to the French luxury fashion house, “more than a jewelry collection” and “embodies the house’s state of mind and the bold spirit of CHANEL.”, includes rings, bracelets, necklaces, earrings and brooches in 18K gold (white or yellow) and diamonds. Suggested retail prices range from $1.050 (for a Camélia ring in 18K white gold with one center diamond) to $101.400 (for a Pétales de Camélia ring in 18K white gold and black diamonds with one center diamond).
