Paco Rabanne has launched a new ad campaign to promote its 1 Million & Lady Million fragrances for men and women.
The campaign is fronted by models Sophia Ahrens and Jordan Barrett, who are seen snapping their fingers and dancing sensually in front of the camera, aiming to illustrate the idea of success, elegance and impertinence, which the 1 Million fragrance for men is designed to emanate, as well as the idea of seduction, intensity and sexiness, which was at the base of Lady Million fragrance. Their black outfits are contrasted by gold elements, – a car speeding around Barrett, a lion plunging from Barrett as a part of him into the air and small pieces of gold spreading around Ahrens, that hint at the special Xmas limited edition collector.
The song used in the ad is the 2010 single “Hot-n-Fun” by N.E.R.D feat. Nelly Furtado, from the group’s fourth studio album, “Nothing”.
1 Million, available as an Eau de Toilette is described as “a provocatively sexy and fresh ‘spicy-leather’ accord”, “daring and debonair”, and as “an arresting alchemy of seduction”. Lady Million Eau de Parfum is described, on the other hand, as “Dangerously sexy”.
