Boston Pizza Team Up for the Cup Sports Bar Commercial Song

Boston Pizza Team Up for the Cup Sports Bar Commercial Actors

Boston Pizza is rallying Canadians together with their latest ad campaign, “Team Up for the Cup,” advocating for national unity as hockey-loving Canada endeavors to break a championship dry spell spanning thirty years. Recognizing the fierce loyalty among fans for their respective teams, the campaign urges supporters to set aside their regular-season rivalries and rally behind all Canadian teams competing to bring the Cup home for the first time since 1993.

In one of the campaign’s spots, viewers are encouraged to unite in cheering for teams they typically oppose, emphasizing the shared goal of bringing the Cup back to Canada. “This playoff season, let’s cheer like we’ve never cheered before, with the fans we’ve always cheered against,” the voiceover says in the 15-second advertisement, urging viewers to “team up for the cup”.

The 15-second commercial, underscored by the track “Suzanna” by Donald S. Seigal & Bill Baker, shows fans of rival teams uneasily coming together to cheer on Canada’s teams.

The playoff campaign is being disseminated across various platforms, including TV, online video, radio, social media, and contextually responsive digital and out-of-home (OOH) placements near Canadian teams’ home arenas. Each asset directs viewers to a dedicated microsite, inviting them to pledge their support for every Canadian team remaining in the playoffs, irrespective of their regular-season allegiances.

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