Yves Saint Laurent promotes its Touche Éclat Glow Shot Highlighter in a new commercial.
The spot, aiming to show how easy it is to give yourself a touch up and a flicker of light all in one click with the Touche Éclat Glow Shot Highlighter, features a young woman using this product after having spent the night in the back seat of a car. Apparently, she hasn’t been alone, but in the company of a handsome guy, who’s seen getting off the vintage vehicle barefoot and wearing his white shirt undone, showing off his toned abs. Shortly after, another young woman gets off the car and, after exchanging a meaningful look with her friend, they both get back in and hit the road, leaving the hunk behind.
The ad, soundtracked by a Tony Quattro Remix of Hopscotch by Nire feat. Nani Castle & Nini Rey, ends with the Touche Éclat Glow on display.
According to the beauty brand, the Touche Éclat Glow shots are “infused with the award winning Touche Éclat formula, Hyaluronic acid, Vitamin E antioxidants, and golden pigments to eliminate signs of fatigue, plump your skin and give you a bright, flawless complexion” and the “ultra-fine illuminating micro pearls give your skin a beautiful glow without the glitter effect.” The price for a Touche Éclat Glow Shot Highlighter is $42 (USD).