“You can follow the beaten path or you can soar above it.” – this is the message conveyed in the latest ad released by Adidas, entitled “Live without limits” (the brand’s new tagline) and promoting the Terrex collection.
The spot, aiming to deliver an empowering message and inspire people to follow their own route, features various persons doing all kind of sports, such as rock climbing, kayaking, mountain biking, and others, pushing themselves and living in the moment. Among the featured sportspeople there are Belgian mountain bike trials cyclist Kenny Belaey, and rock climbers Mayan Smith-Gobat, Shauna Coxsey and Sasha DiGiulian.
“You’re a creator. A believer. You live for the new. For the feeling of limitless possibilities. You’re ready to challenge and shake up the norm. You live in the moment.” – are the onscreen lines, while in the background the track “Outlaw” by The Fridg feat. BeLL is playing.
Adidas highlights that “whether you run, bike or climb, the right combo of shoes, apparel and accessories will draw up the ultimate outdoor outfit”. The Terrex range of outdoor clothing includes Climaheat Fleece Jackets, Agravic Down Jackets, Techrock Winter Pants, Hybrid Down Hooded Jackets, Skyclimb Tops, Wantertag Printed Jackets, Solo Pants, Agravic Shorts, Climawarm Long Sleeve Tee, All-Season Pants, and many more.
