PlayStation has released a new commercial presenting the PlayStation Store, a place where “your very destiny is available for purchase”.
The 30-second spot, titled “You Won’t Believe What’s In Store”, features a long-bearded man in a seemingly antique store, saying that he sells “glorious pandemonium”, “instant immortality”, “an occasional nightmare”. “What I sell is life and death itself”, says the mysterious man, adding that “the real question is: What are you looking for?”.
The next second, he throws a flamed knife into a wooden door, which opens up and reveals an amazing world. “You won’t believe what’s in store”, says the voiceover right before the end of the commercial.
PlayStation highlights that its store, containing “all the games” and “all the adventure”, is always open and invites you to pre-order and pre-load to play day 1.