H&M transformed the magical world of Brasserie Hennes into a disco-inspired snowscape for the holidays in its Christmas 2022 ad.
Directed by Bardia Zeina, the spot marks the second chapter of the Brasserie Hennes universe and features actress Chloë Sevigny, musician Anderson Paak, as well as a host of models, including Jill Kortleve, Mica Argañaraz, Mona Tougaard, Paloma Elsesser, Adut Akech, Monica Love, Jordan Barrett, Xu Meen, Jeremiah Berko Fourdjour Lise Sauve and Anna Ling, shining like stars wearing H&M’s sparkling new collection.
The festive line-up from the Swedish brand includes the soft pink suit, the pink long-sleeve sparkle dress, the black fringe dress with elements of sequins and the high-neck silver sequined dress, the black fringed-hem dress, navy sequined mini dress, the elevated mock-neck cropped jumper and fringed skirt, statement accessories such as a dazzling rhinestone headpiece, bold pink rhinestone earrings and a diamanté draping bra, and footwear (platform heels, over-the-knee black heeled boots and candy pink pumps to name just a few).
The collection is available in stores and at hm.com since November 10, when the campaign was launched.
