Sipsmith Gin’s logo, Mr. Swan, comes to life and shows us how it is possible for the Sipsmith Gin to taste “so outrageously good” in a new stop-motion animation advert from Ogilvy UK.
The spot, directed by Jeff Lowe, follows Mr. Swan, clad in an elegant three-piece suit, as he talks about the crafting process of the Sipsmith Dry Gin and leads viewers through the Sipsmith distillery in London, where it is handcrafted. The “best juniper guy in the business,” whose name is Craig, is shown, the guy who takes only the best of liquid from the tank, the guy who hand dips the bottle top in wax, the logo creator, are all shown throughout the 60-second film as members of a passionate team who make no compromise.
The animated character, whose inside pocket was handstitched, according to the brand, who wanted thus to highlight once again its commitment to things done properly, is voiced by British comedian Julian Barratt.
