The global online fashion retailer Boohoo has dropped a new ad, highlighting that, whether you’ll be catching rays at the beach or dancing in a field at a festival, it’s time to let loose, enjoy the ride and snap every moment of your summer story.
The 30-second spot showcases some of the pieces from the Summer State of Mind collection, such as the Karina Denim Tasselled Back Pocket Shorts (€12), the Jenna Camo Utility Jacket (€40), the Jasmine Metallic Pleat Strappy Midi Dress (€29), the Skye Mesh Embroidered Bodysuit (€19), the Melanie Ruffle Tiered Spot Skater Dress (€24), the Havana Boutique Metalic Plunge Swimsuit (€19), footwear, such as the Jessica Floral Embroidered Lace Up Trainers (€20), Hannah Stretch Block Heel Sock Boots (€40), and accessories, including Leah Aviator Sunglasses (€7), Megan Diamond Fishnet Ankle Socks (€4), Amelia Star Print Backpack (€20), and the Tegan Diamante & PU Wrap Around Choker (€10).
The song used in the ad is “1 Night” by Mura Masa ft. Charli XCX.