Honda presents the all-new 2017 Ridgeline in a 30-second commercial titled “New Rules”, showcasing that this is a truck that doesn’t follow the rules, but it questions them.
The voiceover says: “When you want a truck that can do the though truck things, but you also want one that can do everyday things, that’s smarter and more versatile, you want a Ridgeline. For truck things and other things. The all-new versatile Ridgeline. From Honda”.