Mulberry has released the Christmas ad campaign, highlighting that “It’s What’s Inside That Counts”.
The campaign includes a short three-part film titled “It’s What’s Inside That Counts”, which is released by installments. So far, a 40-second trailer has been released, and the first part of the film, which features a traditional British Christmas, with child actors exclusively, playing a bemoaning mother, squabbling sisters and a boy hiding a secret. There is also a Christmas gift, consisting in a Mulberry pink leather bag.
The story of frustration and forgiveness illustrated by Charles (Stanley Shelton), Camilla (Darcey Brown Sutton), Tommy (Tommy Fletcher McMeekin), Jane (Catherine Williams Boyle), Antonia (India Jazz), and Rose (Beau Gadson, performing in Rogue One: A Star Wars Story), gets an unexpected twist and showcases how a visit to the childhood home and the holiday spirit can help realize that, after all, “it’s what inside that counts”.