Google invites you to see how the Google Assistant helps Lady Bird choose her own path in a short version of the tech giant’s commercial for this year’s Oscars.
The 15-second spot, referencing the famous scene in which Lady Bird jumps out of a moving car, features Saoirse Ronan’s character from Greta Gerwig’s 2017 coming-of-age comedy-drama film Lady Bird, Christine “Lady Bird” McPherson (a senior at a Catholic high school in Sacramento in 2002), during a car ride with her mother, who tells her she should go to City College. “You should just go to City College. You know, with your work ethic just go to City College and then to jail and then back to City College and then maybe you’d pull yourself…,” the mom says while driving the car. In the meantime, a simulated sequence shows Saoirse’s character asking the Google Assistant on her Pixel 3 XL to book her a lyft ride. When she is informed that her lyft has arrived, she opens the car door and throws herself out, making her mother scream in terror.
The commercial, featuring the track “Blitzkrieg Bop (40th Anniversary Mono Mix)” by Ramones at the end, urges viewers to “Make Google do it with Pixel 3” and directs them to the Googlestore website.
Google’s commercial for the 91st Academy Awards, running 60-seconds long, also references other famous movies, including 2001: A Space Odyssey, Jerry Maguire, Scream, and The Hangover, and also features Deadpool at the end.
The other devices showcased in the ad, through shortened and simulated sequences, are Google’s smallest smart speaker that runs Assistant, Home Mini, and the Google Home.