The Settlers DIRECTV Commercial: Neighbors
Msg: Don’t settle for anything but the best.
“Father, why can’t we have DIRECTV like the McGregor’s do? We’re Settlers, son, we settle for things. Like having
cable instead of DIRECTV. (..) So, we have to live with lower customer satisfaction? I’m afraid so. Now go and make some butter and your own clothes”.
Don’t be a settler. Get rid of cable and upgrade to DIRECTV”.