Seat invites you to “start moving” in the latest ad promoting the all-new Seat Ibiza.
Set to the rhythms of “Mash Que Nada” by Sérgio Mendes feat. The Black Eyed Peas, the spot showcases the new Ibiza, which combines the latest Seat technology with head-turning looks, and some of its features, while delivering empowering messages.
“Wanna kiss? Kiss”, “Wanna keep going? Recharge”, “Want to shine? Shine!”, “Have a fear? Face it”, “Wanna meet up? Invite”, “Feeling sad? Dance”, “Have a dream? Chase it” – is the brand’s advice, while highlighting how the Ibiza’s features can help you do all these things. Thus, we learn that the ambient light and the panoramic roof are the perfect “ingredients” for a teenager’s romantic night who wants to kiss the girl he dates, that, if you want to keep going, you can use the wireless charger, that, if you want to get in and get going in a heartbeat, you can use the keyless entry system and the heartbeat button, that, if you have a fear, you can use the Adaptive Cruise Control with front assist and other safety features, and that, if you want to meet up, you can use the rear view camera. In case you are sad, you can turn up the BeatsAudio sounds, share it to your networks with Full Link Technology and start dancing. If you dream of going surfing in the middle night, you can, because the new Ibiza has Integrated Navi System and front & rear full LEDs that will light your way.
The spot ends with the onscreen line “Start Moving”, which is also the campaign’s tagline, and “The new Seat Ibiza”.