Baskin-Robbins has launched a new ad campaign, highlighting that every single one of life’s moments is worth celebrating with a Baskin-Robbins.
One of the ads, titled “Wheels,” features a girl with a helmet on her head, riding a bike and using the horn, with a serious look on her face. It turns out she is somewhere in a park with her mother, who praises her skills. The two then sit on a bench to enjoy a Baskin-Robbins ice cream.
The commercial ends with the voiceover saying “There’s always something to celebrate” and adding the tagline “Baskin-Robbins. Seize the Yay!”.
Other ads feature features a girl and her dad celebrating her first day of school with an ice cream and people celebrating various things with a special Baskin-Robbins cake, such as “Made by Bed Day,” “Good Hair Day,” “Solid B,” and more.