Lynx Australia continues its “You Gold” ad campaign, which promotes the new grooming range Gold, with a new ad.
The latest instalment in the campaign, titled “Cabskate”, features a young man working as a pizza delivery guy on skates, who uses Lynx Gold Bodyspray before starting his day and smelling fresh until late at night, when he offers to give a girl a ride on his back seeing that she can’t get a taxi.
The spot, set to the rhythms of the 2018 song “Pure Gold (Dumb Bunny & Joseph Remix)” performed by Shanice Ross, ends with the voiceover urging viewers to “Smell fresh all day with Lynx Gold Body Spray”.
The campaign includes several spots that feature young men using Lynx Gold Body Spray and deal with all kinds of situations that life throws at them. The Gold body wash is also promoted in a series of ads starring English actor Thomas Law, who plays Peter Beale in the popular BBC soap opera EastEnders.