Calvin Klein has enlisted Kid Cudy to star in its Fall 2023 campaign.
The musician stars in a commercial in which he shows off his dance moves to the rhythms of “Cosmic Dancer” by T-Rex. He dusts his shoulders off in a pool an flexes on a rooftop, all while showcasing pieces from the Fall lineup, including Calvin Klein black underwear and a denim jacket.
The fashion house unveiled the Fall 2023 campaign on August 14 by posting a series of photographs captured by renowned fashion photographer duo Inez and Vinoodh in which the Ohio native can be seen donning some of their outfits. This campaign also features actress Alexa Demie.
Both join Calvin Klein ambassadors JENNIE, JungKook, and Kendall Jenner to complete the fall 2023 ad.
“I mean, dancing to the music and letting the camera pop off and feeling it, just being in a groove.” “Every time I do a shoot, I like to have music, but it was something about what it was, the weight of what we were doing. I just walked into epic-ness, so it was easy to kind of fall into the groove of things. My spirit came alive in those photos. I was just having such a great f….. time,” Kid Cudy said in a press release about shooting the ad.
