The American fast food restaurant chain Chick-fil-A has released a series of new commercials starring Thomas Edison, Alexander Graham Bell, Amelia Earhart, Michelangelo, and Beethoven to advertise the new Egg White Grill and to convince you that having chicken for breakfast is not as crazy as you think.
The 30-second “Edison” spot features the inventor of the light bulb talking to the camera and sharing his experience about the time he was trying to invent things: “When I used to fail over and over trying to invent things, everyone said I was crazy. Then I invented this (he shows the light bulb). Just like this morning, when I wanted chicken for breakfast. Everyone said I was crazy again. Then I got the new Egg White Grill from a Chick-fil-A. Let’s review”, says Edison. “Crazy”, says while turning off the light, holding the light bulb in his right hand. “Not crazy”, says again, turns the light on, holding this time an Egg White Grill in his right hand.
The spot ends with the voiceover saying “Chicken for breakfast. It’s not as crazy as you think. Try the new Egg White Grill from Chick-fil-A.