De’Longhi has released a new commercial starring Brad Pitt to promote its new automatic drip coffee maker, TrueBrew, which lets you brew fresh coffee from whole beans at the touch of a button, for an exceptional cup of coffee every time.
The spot features the award-winning actor returning home from a camping trip with his partner and dog and making coffee using his De’Longhi TrueBrew, both hot and fresh.
Pitt is shown cooking in the woods then gathering their belongings, including a guitar, and driving back home, where he immediately goes to his TrueBrew coffee maker. The two then enjoy their cups of coffee enjoying the stunning view from their balcony.
The song playing in the commercial is “Perfetto” composed by Justin Hurwitz, which has been featured in another ad starring Brad Pitt, back in 2021, which showcased the brand’s Dinamica Plus Smart Coffee & Espresso Machine.
The Italian label says that its proprietary Bean Extract Technology intelligently grinds, doses, and brews each cup to satisfying perfection, automatically. The built-in conical burr grinder perfectly grinds fresh beans, for a consistently exceptional cup of coffee, every time.
Users can choose between five brew styles – light, gold, bold, espresso-style, and over-ice, and six brew sizes. They can enjoy thus a perfect cup of coffee with no mess, as De’Longhi’s Auto-Clean functionality eliminates messy clean-ups by disposing of coffee grounds into condensed pucks.
The TrueBrew range includes Matte Black, which brews up to 24 oz and costs $399.95, TrueBrew Stainless, which brews up to 24z and costs $499.95, and Stainleess with Carafe, which brew up to 40 oz and costs $599.95.
