Gap launched a short film entitled “Bridging The Gap” to celebrate optimistic American style.
The 60-second clip stars a diverse cast of people, including 14 celebrities considered to “embody the American culture today”, chosen by newly appointed Vogue UK editor-in-chief Edward Enninful, who served also as a director and stylist. They are all singing Boney M’s 1976 single “Sunny” while wearing Gap’s classic white T-shirt and denim, proving thus that this basic outfit transcends different styles, tastes, and backgrounds.
Among the 14 stars there are model Christie Brinkley, Olympic fencer Miles Chamley-Watson, rapper Wiz Khalifa, Ghanaian-British fashion model Adwoa Aboah, South Sudanese-British model Alek Wek, Brazilian model Ellen Rosa, the powder pink-haired Australian model Fernanda Ly, Angolan fashion model Maria Borges, American model and actress Christie Brinkley, American model and social media personality Jasmine Sanders, Dominican model Lineisy Montero, 17-year-old transgender model Casil McArthur, Indian actress and singer Priyanka Chopra, American actress Yara Shahidi, and American actor and singer Jonathan Groff.
They all appear also in a series of print ads as part of the Bridging The Gap campaign.