Bud Light continues its “Easy to Drink, Easy to Enjoy” campaign with a new installment. This time, the spot highlights that, rain or shine, it’s always easy to enjoy a Bud Light.
The spot features a group of friends at a music festival, willing to drink a Bud Light together. Even though the rain starts, this doesn’t stop them from enjoying their favorite beer.
“Easy to drink, easy to enjoy” an onscreen line reads at the end of the commercial, which is scored by Zac Brown Band’s “Chicken Fried”.
In January, the beer brand launched a commercial during the NFL Playoffs, titled “The Bud Light Carry”, which depicted a familiar, tricky situation many fans find themselves in after buying their friends a round at the bar. The protagonist decides to take the five pints by herself, all at once, and take them to her friends without spilling a drop, which she does.
For its “Easy to Drink, Easy to Enjoy” campaign, Bud Light has also teamed up with Hollywood it-couple, Miles and Keleigh Teller. The two life partners decide to turn a boring moment (one in which they must wait on hold) as an opportunity to enjoy, together, and start dancing, a Buf Light in their hands.
