Wonderful Halos has launched a record $30 million new advertising campaign, themed “Good Choice, Kid”, celebrating the kids who make smart choices and resist giving into temptations.
The 30-second “Dollhouse” spot features a girl who, put in the position of choosing between spending the night in a creepy house full of dolls, and a handful of sweet Wonderful Halos, chooses the healty snack from America’s no. 1 mandarin brand. Thus, she decides to leave behind the twin girls that invited her to spend the night in their dollhouse.
The commercial ends with the voiceover saying “Good choice, kid” and adding the brand’s tagline: “Wonderful Halos – Sweet, Seedless, Easy Peel”.