Cacharel advertises its new fragrance for women Yes I Am in a spot that celebrates feminity, independence and free spirits.
The 15-second spot features Ethiopian/British singer-songwriter Izzy Bizu putting on Yes I Am in a club bathroom filled with young women looking at her with envy. She is then seen climbing to a rooftop and skateboarding, while in the background the “Independent” word is seen shining.
Serving as soundtrack to the ad is her 2015 song “White Tiger”, from her debut studio album, “A Moment of Madness”, released in September 2016.
Yes I Am, created by Honorine Blanc and Christophe Raynaud, features top notes of mandarin zest and sweet raspberry, heart notes of amber, gardenia, ginger flower, and jasmine, and base notes of cardamom, milk and sandalwood, and comes in an oversized lipstick-shaped glass bottle in shades of red, black and gold. Launched earlier this year, in March, the fragrance is available as a 30, 50 and 75 ml Eau de Parfum.