Vrbo promotes its mobile app in a new commercial, highlighting that, with millions of vacation homes to choose from, the Vrbo app makes it easy to find the perfect place to be together with whoever you call family.
The 60-second ad, titled “A place for together,” marks the first work of new agency partner Wieden+Kennedy for the company and celebrates how Vrbo vacation homes are “a place for your people”. Families and friends are shown spending quality time together at Vrbo vacation homes, while in the background the 1984 song “Right Where I Belong” by the Muppets plays.
The commercial, which ends with the tagline “Vacation homes for you and whoever you call family” flashing across the screen, will debut during the pregame show before the Big Game in the US and during halftime in Canada.
“Our definition of family isn’t limited to people you’re related to; it includes anyone you love spending time with. When you see multiple generations sharing a meal, old friends floating in the pool, and young cousins embracing after a fun vacation together, you’re instantly inspired to get away with your favorite people,” Hector Muelas, senior vice president of global creative for Expedia Group, said in a press statement.
Vrbo will also launch a TikTok challenge, giving away three $5,000 Vrbo vacations to winners. Participants must post a TikTok video of them, from February 12 through February 19, surrounded by their favorite people using the hashtag #AVrboforTogether.
