A TV ad announces that Viagra Connect is now available to buy over the counter without a prescription in the UK.
The 60-second spot follows a man in his pajamas as he dances his way out of the room and down into the living room, where he dances for a little bit with his wife, before getting out of the house to enjoy the bright sunny morning.
The voiceover points out that 4.3 million men in the UK experience erectile problems (according to a 2010 study conducted by Kantar TNS) and that Viagra Connect is now available without prescription.
The soundtrack music is the 1975 single “Make Me Smile (Come Up and See Me)” by the British rock band Steve Harley & Cockney Rebel, from their third studio album, “The Best Years of Our Lives”.
The Viagra Connect pills became available without a prescription in the UK in March 2018, as a measure to stop men illegally purchasing knock-off versions online and encourage them to seek help for erectile dysfunctions.
Pharmacists advise men to check their overall health no later than six months after taking these pills.
