Haven, the beloved coastal park brand, has launched a heartwarming new ad campaign for 2025 that showcases the joy of creating treasured family memories. With the tagline “More of What You Love,” the advert invites families to explore the adventures and relaxation awaiting them at Haven’s 39 parks across the UK.
The ad takes viewers on a nostalgic journey by scanning family photos displayed around a home. These snapshots of happy moments come to life, drawing the audience into a vibrant depiction of an intergenerational family enjoying everything Haven parks have to offer. From beach adventures and fun activities to cozy evenings and spectacular coastal views, the advert celebrates the diverse experiences Haven delivers.
The campaign also highlights Haven’s three core offerings: Haven Holidays, which is perfect for families seeking a mix of adventure and leisure, Haven Hideaways, which offers a more tranquil experience for those who prefer self-catered holidays, and Haven Home Ownership, which is an opportunity to make Haven parks a long-term escape with your own holiday home.
Setting the tone for the campaign is Funkadelic’s upbeat single “Can You Get to That?”
Haven’s campaign follows a significant multi-million-pound investment across its parks in England, Scotland, and Wales. Upgraded accommodations, enhanced entertainment, new activities, indoor pools, and breathtaking coastlines ensure families can make even more unforgettable memories together.
The ad campaign will reach audiences through an extensive mix of platforms, including cinema, TV, social media, PR, radio, experiential marketing, and out-of-home (OOH) advertising. This comprehensive approach ensures Haven’s message resonates with families across the UK.