Amazon UK urges consumers to get ready for the Amazon Black Friday Week in its latest advert, announcing discounts of up to 40%.
The 20-second spot features a frozen Yeti holding an Amazon Prime box in its hands and busting some dance moves in the snow to the rhythms of the 1959 hit single Bongo Cha Cha Cha by French-Italian singer Caterina Valente.
“Get ready for that Black Friday feeling, up to 40% off,” the voiceover says, mentioning that “starts Friday”.
The Amazon Black Friday Week, taking place from November 18 through November 28, will be giving shoppers the chance to get discounts of up to 40% off a range of products across multiple categories.
This is not the only ad featuring Yeti. In another spot, promoting the Early Black Friday deals, the frozen Yeti is shown buying a hair dryer from Amazon and then standing out in the crowd at a holiday party thanks to his glamorous look.