Ram Trucks announces that the new Ram Heavy Duty arrives January 14, 2019, in a new commercial, released with the tagline “Heroes Wanted”.
The 60-second spot features families traveling, workers in various fields, who put their lives in danger to make their job, farmers and more.
The soundtrack music is the custom song “Bridge to Glory,” produced by Grammy award winner Dave Cobb, with vocals by Grammy-nominated artist Brandi Carlile and Jay Buchanan, lead singer of the Rival Sons.
The new Heavy Duty, which debuted at the 2019 Detroit Auto Show, is described by Ram as “the most powerful, most capable pickup in the segment”.
“Ram Heavy Duty owners constantly demand the highest levels of capability to tackle the biggest jobs and with 35,100 lbs of towing capacity, pulled by 1,000 lb-ft of torque from our Cummins engine, we now hold the most important titles within the segment,” Reid Bigland, Head of Ram Brand at FCA, declared. “We’ve also surrounded owners in luxury and technology that, until now, was unavailable in a heavy-duty pickup. The highest quality interiors, active safety systems and of course our award-winning Uconnect technology contribute to the best Ram 2500 and 3500 trucks we have ever built,” he also said.
