Extra Gum Man Dancing in Office Building Advert / Commercial Song

Extra Gum Man Dancing in Office Building Advert / Commercial Actor

Chewing gum brand Extra encourages people to do what makes them feel good in its latest ad campaign, titled “Do What Makes You Ding!”.

One of the spots, dubbed “Dance like no one’s watching”, features a man in an office elevator who, after starting chewing a piece of Extra chewing gum, exits the elevator doors and starts dancing along the corridor and down the escalator to the rhythms of the 2011 hit single Call Me Maybe by Carly Rae Jepsen.

Another ad in the brand’s new campaign, scored by the same song, highlights that, sometimes, all you need is a little Extra confidence and urges consumers to not wait for the beat to drop and not hold themselves back.

“Call Me Maybe” included on Jepsen’s 2012 album “Kiss”, is available for purchase on Amazon for $1.29.

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